Email validation · Use cases · HubSpot

Use case

HubSpot email validation, via API.

You can validate emails for HubSpot by calling Trueguard's email validation API from your HubSpot form workflow or backend before a contact is created. It checks format, MX records, SMTP validity, mailbox deliverability, disposable domains, catch-all, role-based, and free-mail in one call, so fake and undeliverable addresses never enter your HubSpot contacts. There is no native app required.

Before the contact

One request, four possible answers.

safeCreate the contact.
riskyCreate with a flag.
invalidDo not create it.
unknownCreate and monitor.
Median responseSub-1s
False positive rate<1%
Free tier100 / month
Standard plan$49.99 / 50,000

Try one address.

The same check your HubSpot workflow would call. 10 free checks a day, no key and nothing sent to the address.

Or try

The cost of junk contacts in HubSpot.

Sender reputation damage from dead contacts

Every bounce on a HubSpot marketing send lowers your sender score. Enough bounces and subsequent sends land in spam, including the mail to contacts who are genuinely engaged.

Wasted contact quota on junk records

HubSpot tiers are priced on marketing contacts. Fake, disposable, and undeliverable addresses count against that limit whether you ever send to them or not.

Skewed segmentation and workflow data

Junk contacts pollute your lists, throw off segment sizes, and cause automation workflows to fire on records that will never convert. Reports drift from what is actually real.

Catch-all contacts cleared as deliverable

HubSpot's native check does not detect catch-all domains. Addresses on catch-all domains accept every mailbox, so a junk address passes the form check and enters your contact list as apparently valid.

How do you validate emails for HubSpot?

No marketplace app to install. One API call you wire into your own flow.

01

Call the API from your form handler

If your HubSpot form posts to your own backend before it creates the contact, call the email verification API there, read the verdict, and only create the HubSpot contact for the addresses you accept.
02

Or from a custom-coded workflow action

If the contact is already in HubSpot, a workflow can pass the email to your endpoint, which calls Trueguard and writes the result back onto the contact as a property you can branch on.
03

Let the verdict decide what HubSpot does

Trueguard returns format, MX, SMTP validity, mailbox deliverability, disposable, catch-all, role-based, and free-mail in one response. You own where the call sits. Trueguard owns the verdict.

Which contacts should enter HubSpot and which should not?

Each status maps to a contact-management decision before the record enters HubSpot.

safe

Format, MX, and SMTP confirm a real, deliverable mailbox.

Create the HubSpot contact and proceed with normal nurture.

risky

Deliverable at the server but unconfirmed at the mailbox. Catch-all, role-based, or free-mail flagged here.

Create the contact with a flag property. Route to a review list or lower-priority workflow before outreach.

invalid

Bad format, no MX, or the server rejected the address. Undeliverable.

Do not create the contact. Reject at the form or skip the sync. This address will bounce.

unknown

The server blocked the probe or gave no clear answer.

Create the contact with a flag. Monitor for engagement before investing in heavy outreach. Re-check if needed.

Four things to know before you wire it up.

Why does HubSpot say "email validation failed"?

That message is from HubSpot's own built-in form check, not from Trueguard. It usually means the address has a syntax error, the domain does not resolve as a real mail domain, or your form rejects free providers like Gmail and the submitter used one.

HubSpot's check stops at format and domain

It does not open an SMTP handshake, check a disposable registry, or detect catch-all behavior. Trueguard runs that deeper layer before the contact is created. HubSpot rejects the malformed; Trueguard catches the deliverable-looking but undeliverable.

No HubSpot app required

There is no Trueguard app in the HubSpot marketplace, and you do not need one. You add one HTTP call to a place you control, so you decide exactly when the check runs and what HubSpot does with each result.

Segment on role-based and free-mail

Role-based (info@, sales@) and free-mail (Gmail, Outlook, Yahoo) are context flags, not rejections. Written onto the contact, they let your workflows treat a shared inbox and a named buyer differently.

What does the API response look like?

One POST from your form handler or workflow action. The status decides whether the contact is created; the signals underneath tell you why.

// in your form handler, before the HubSpot contact is created const check = await fetch( "https://api.trueguard.io/v2/email/validation", { method: "POST", headers: { "X-API-KEY": process.env.TRUEGUARD_KEY, "Content-Type": "application/json" }, body: JSON.stringify({ email }) } ).then((r) => r.json()); if (check.deliverability.status === "invalid") { return reject("Please check your email address"); }
{ "email": "name@gmail.com", "rawEmail": "name@gmail.com", "syntax": { "isValid": true }, "deliverability": { "status": "safe", "isSmtpValid": true, "isMxValid": true, "isCatchall": false, "isInboxFull": false, "isDeliverable": true, "isDisabled": false, "mxRecords": [ "gmail-smtp-in.l.google.com", "alt1.gmail-smtp-in.l.google.com", "alt2.gmail-smtp-in.l.google.com", "alt3.gmail-smtp-in.l.google.com", "alt4.gmail-smtp-in.l.google.com" ] }, "domain": { "name": "gmail.com", "age": 11363, "isLive": true, "isRisky": false }, "quality": { "isDisposable": false, "isFree": true, "isRole": false, "isSubaddress": false } }

Frequently asked questions.

Still deciding? Contact support or read the API reference.

How do I validate emails for HubSpot?

You call Trueguard's email validation API from your HubSpot form workflow or your backend. If your form posts to your own server first, validate there and only create the HubSpot contact for accepted addresses. If the contact is already in HubSpot, a custom-coded workflow action can pass the email to your endpoint and write the result back as a contact property. Either way, it is one API call you place in a flow you control.

Is there a native Trueguard HubSpot app or marketplace integration?

No. There is no Trueguard app in the HubSpot marketplace. You validate emails by calling the API yourself, from your form handler or a custom-coded HubSpot workflow action. That is deliberate: doing it as a direct API call lets you control exactly when the check runs and what HubSpot does with each result, rather than inheriting a connector's fixed behavior.

Why does HubSpot say email validation failed?

That message is HubSpot's own built-in form check, not a Trueguard result. HubSpot validates at the format and domain level: it rejects malformed addresses and can block free or personal domains when a form requires a business email. It does not run an SMTP check, a disposable check, or catch-all detection. So an address can pass HubSpot and still be undeliverable. Trueguard adds that deeper layer on top of HubSpot's native check.

Does this stop disposable and fake emails from becoming HubSpot contacts?

Yes. Disposable detection checks each address against a continuously updated registry of throwaway providers, and the deliverability check catches addresses that look real but reject mail. Catch-all addresses come back risky unless a second check confirms the mailbox, so you can handle them with care. When you call the API before creating the contact, those addresses are flagged or rejected before they ever enter your HubSpot list.

Will it improve my HubSpot marketing email deliverability?

It removes the addresses that were guaranteed to bounce, which protects the sender reputation that gets your real mail delivered. We do not promise a specific deliverability number, because your actual results depend on your list, your content, and your sending practices. What validation does is keep invalid and undeliverable addresses out of HubSpot, so your marketing sends are not dragging dead contacts that pull your reputation down.

Can I validate existing HubSpot contacts, not just new form fills?

Yes, by calling the API against those contacts yourself. Export or list the addresses, run them through the validation endpoint in a batch from your own script or a workflow action, and write the results back onto the contacts. Be clear that this is your own batch call, not a native sync. There is no automatic background process; you decide when to run it and what to do with the verdicts.

Is there a free tier to test with HubSpot?

Yes. The first 100 validations a month are free with no card, which is enough to wire the call into one HubSpot form workflow and confirm contacts land clean before you scale. For a quick single-address check outside HubSpot, the free email verifier at https://trueguard.io/email-verifier runs the same validation in the browser. When you need more volume, the paid plan is $49.99 a month for 50,000 validations.

Keep junk out of HubSpot from the first form.

100 validations a month, free, no card. Wire one call into your form workflow and watch the contacts land clean.

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